Bloom Enrichment is a non-profit organization in Bowling Green, KY, that focuses on the wellness of young girls and adolescents. They were the client for the 2021 Design it Forward Kentucky competition. My team and I were tasked to create a series of graphics promoting Bloom’s campaign “Where we blossom,” that focuses on mental, physical, and social wellness. Three to five graphics were required for both Facebook and Instagram. We were also given the optional task of brushing up Bloom’s logo. All work was to be done in a single business day time frame.
Project Background
Bloom’s Original Logo
We first decided on touching up the logo, as it was going to be a key element in our social media graphics. Bloom’s original logo seemed to be lacking modernity and options. It also could not be translated well onto different colored backgrounds, as it lacked definitive endings in the flower illustration.
Logo Touch-Up
To properly target their audience of girls grades 3 through 12, we created a trendy but timeless gradient based off of their watercolor-inspired flower. Additionally, we gave the type some room to breathe by adding some more spacing between each line in the logo. We also gave Bloom some options by creating a secondary logo and three submarks.
New Submarks
Social Media Posts
